B2B Business Email database list development services
Who is managing your B2B Email List Database?
Managing a large prospect email list database is a time-consuming task. Small to mid-size companies in the B2B space are burdened with developing and maintaining their databases, a time consuming and laborious task.
While Sales is a power user of the B2b Business Email database for different campaigns, Sales Reps have very little time to maintain or keep the database current. Sales Reps for obvious reasons are focused on chasing hot leads with the result that all warm leads that are not yet ready are ignored and fall off the radar screen. Lead nurturing is ignored due to revenue generation pressure as people fail to understand that 50% of the time a nurtured lead converts to account.
This scenario as you can imagine is repeated in most actively growing companies. With resources that are spent on buying B2B business prospect email lists, acquiring contact names from marketing programs and other sources, it is crucial to keep the prospect database updated and current.
B2B Database cleansing and scrubbing is a biannual or in some cases quarterly task which is not owned up by Sales or Inside Sales department.
With little visibility into lead nurturing, sales pipeline management, conversions and customer satisfaction; Marketing has been expressing their frustrations with the process. They want more visibility into the process and so, have come forward to contribute to the process. Marketing department now prefers to own the
prospect database. They manage the database on CRM systems. In some cases the entire management of the database and the CRM system is outsourced to a marketing services firm which is again handled by Marketing Department. Outsourcing of prospect database development and prospect database management is a big industry now as every company is looking for qualified prospect leads list.
So,
who is managing your prospect database? Marketing, Sales or Marketing firm? Please share with us. We would love to hear your part of the story. write to
info@amarketforce.com
- Targeted marketing
- Generate more opportunities in the pipeline
- Shorter sales cycle
- Create steady revenue streams
Need Help? B2b Business EMail List Development
About aMarketForce ; Marketing Partner
- aMarketForce helps companies increase sales and shorten sales cycles by providing resource-intensive sales, marketing and back office services.
- Pioneer in providing marketing services to companies in the U.S. since 2002, parent company started outsourcing in 1995
- Significant experience with small and large companies
- Successful track record of executing complex projects on-time and under-budget
- Proven processes for constant and close communication with customers and the offshore team
- Major Inside Sales Services: B2B Business Email/ Prospect Database Development, Database Validation and Cleansing, Database Pre-qualification and Lead Generation
Read More… about aMarketForce
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jShrimali
www.amarketforce.com
